IxDA Regional Coordinator, Asia/Oceania
IxDA Local Chapter Coordinator for Singapore
KIAT.SG Principal Designer

I've been designing experiences for screens for about 14 years now and participated across roles from management, user research, design, usability testing and development. Majority of projects involves dealing with complex information and turning them into intuitive design solutions that a layperson can make sense of.

Having worked with various product teams, product managers and engineers across all levels, I am familiar with the product development process and able to see projects through from start to ship.

Previous experience as a business owner and consultant to clients also allows me to influence and manage stakeholders, build relationship and trust to ensure a successful delivery of projects.

After leaving the agency owner role which I held for over 9 years to focus back on the design craft, I saw myself transitioning to designing experiences for products, where I help early-stage startup founders to create early visualisation of what their product could be. The pleasure of working across various industries, including Art, Real Estate, Legal and Food Tech, and turning the founders’ ideas into reality helped to shape a better understanding of product strategy.

On the side, I volunteer at the IxDA (Interaction Design Association) Singapore chapter where we organise regular meet-ups (www.ixda.sg) to foster growth and knowledge exchange of Interaction Designers here. IxDA also plays a role in talent development where mentorship programmes and career matching helps to ease the shortage of designers in Singapore. In the coming year, IxDA aims to rally the community to solve social related issues through facilitated co-design workshops.

3. 活動流程